Flipkart has announced the launch of ‘Image search’ feature on its mobile app, designed for its fashion category.
The added feature will allow the use of any image to find visually similar products on Flipkart, a company statement said.
With Image Search, users can now click a picture or use a photo on their phones to find fashion products of same colour, pattern or style on Flipkart, it added.
“Discovering a fashion product online varies from user to user and is more complex as compared to other categories. A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple.” said Flipkart’s Chief Product Officer Punit Soni.
Punit further added, “This is in line with our ambition to create a very intuitive thoughtful mobile experience that is universally accessible to everybody, regardless of whether they use text or visuals to communicate with us.”
Image search feature, currently at the beta stage of development, will be available to customers through an app upgrade. With more than 75% users accessing Flipkart through their smartphones, mobile app dominates the total visits on the platform. And there will be more such innovative features and developments in the coming months.
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